At the end of last year, I had another great opportunity to work with Hanson Dodge Creative. I was given an assignment to photograph still images and portraits alongside a three-day TV commercial shoot for Children’s Hospital of Wisconsin's “Little Sparks of Light” campaign. The commercial was shot/produced by Robb Fischer, Mary Patt Cupertino Fischer, and Sue Karpfinger (Full Circle Media) and their amazing crew. Wow… were they lovely to work with. The lighting setups alone were a dream come true for me. I hope to get many chances to work with them again.
Children’s is not only a professional client of mine, I also trust them personally as my children’s healthcare providers. Luckily, we have not had to spend too much time there ourselves, but the staff and patients I have worked with on projects over the years have touched my heart. I am so happy to play a part in spreading their message. I made a lot of photos during this shoot and it was hard to choose what to share. Below are some of my favorites:
When Hanson Dodge Creative showed me the pre-production reel, I brainstormed how I was going to add my own little “spark." I wanted to do as much as I could in camera, so I ended up using a series of prisms, mirrors, magnifiers, and convex lenses to reflect light (or, sometimes, just to block out the video cameras/crew in my view). I first learned about some of these prism techniques from Washington DC photographer Sam Hurd. After borrowing some lenses/prisms from a fellow Milwaukee photographer to test out the techniques, I went on a little shopping spree at American Science and Surplus and got my own.
Link to one of the TV Spots: http://www.hansondodge.com/work/childrens-hospital-of-wisconsin/little-sparks-of-light-tv-spot/
Client: Children’s Hospital
Agency: Hanson Dodge Creative
Executive Creative Director: Chris Buhrman
Associate Creative Director: Damian Strigens
Account Supervisor: Jefferey Ohm
Copywriter: Beth Musni
Director/DP: Robb Fischer
Producer: Mary Pat Cupertino
Producer: Sue Karpfinger, Full Circle Media
Photography Assistant: Rusty Malkemes