Light

Little Sparks Of Light

When Hanson Dodge Creative showed me the pre-production reel, I brainstormed how I was going to add my own  little “spark." I wanted to do as much as I could in camera, so I ended up using a series of prisms, mirrors, magnifiers, and convex lenses to reflect light (or, sometimes, just to block out the video cameras/crew in my view). I first learned about some of these prism techniques from Washington DC photographer Sam Hurd. After borrowing some lenses/prisms from a fellow Milwaukee photographer to test out the techniques, I went on a little shopping spree at American Science and Surplus and got my own. 

 Processed with VSCOcam with 3 preset Processed with VSCOcam with 3 preset

Children’s is not only a professional client of mine, I also trust them personally as my children’s healthcare providers. Luckily, we have not had to spend too much time there ourselves, but the staff and patients I have worked with on projects over the years have touched my heart. I am so happy to play a part in spreading their message.

Link to one of the TV Spots: http://www.hansondodge.com/work/childrens-hospital-of-wisconsin/little-sparks-of-light-tv-spot/

Credits
Client: Children’s Hospital
Agency: Hanson Dodge Creative
Executive Creative Director: Chris Buhrman
Associate Creative Director: Damian Strigens
Account Supervisor: Jefferey Ohm
Copywriter: Beth Musni
Director/DP: Robb Fischer
Producer: Mary Pat Cupertino
Producer: Sue Karpfinger, Full Circle Media
Photography Assistant: Rusty Malkemes

Tearsheet: Frank Almond

I met the violinist, Frank Almond, at the Youth Symphony Orchestra building just a little northwest of Milwaukee’s downtown. I was directed to a practice room where we could do the shoot. I brought along small strobes, but I hoped I would be able to keep them in my bag and shoot with natural light alone. As soon as I entered the room I noticed the strong window light coming in and the patterns it created on the walls and floor. Soon Frank arrived, and we got to work right away. I basically just shuffled him around trying to fit him in the precise pocket of shadow and light I was looking for. At first, I think he was skeptical, but I just talked his ear off while I moved him around and I could soon tell he was seeing something in my weird way of taking his portrait. We ended the shoot out in the parking lot, but none of those shots came close to these. I was so excited that I posted an instagram grid that day. Below is the finished piece in Milwaukee Magazine.