I’ve worked with Porchlight Book Company (formerly 800-CEO-READ) for years, documenting their team and space as their brand evolved. For this rebrand with Hanson Dodge Creative, I shot portraits, product images, and behind-the-scenes moments that reflect the company’s independent spirit and close-knit culture. Photographed over several days in their Milwaukee warehouse and offices, the work captures candid interactions, environmental details, and of course, plenty of books. The goal: to create images that feel honest, warm, and true to who they are.